The Changing Face of Hollywood

Rendering of the proposed Kilroy project at Vine and De Longpre

Rendering of the proposed Kilroy project at Vine and De Longpre

Hollywood is hot. Developers are jumping in with both feet. A number of projects have gone up in the last few years, and many more are in the works. My feelings about the building boom vary greatly, mostly depending on the quality of the individual projects. Some of them will definitely benefit the community, some I can tolerate, and others should never have gotten off the drawing board.

Just recently Kilroy Realty unveiled their plans for a project on Vine, south of Sunset. Over all, I’m inclined to support it. As many people have pointed out, almost anything would be better than what occupies the site now. It’s an underutilized parcel, and Kilroy’s idea of turning it into a media campus makes perfect sense for the area.

A recent shot of the site from the corner of Vine and De Longpre

A recent shot of the site from the corner of Vine and De Longpre

But I do have a couple of reservations….

First, traffic.

Anyone who’s lived in Hollywood for a while can tell you that traffic is steadily getting worse. This is especially interesting when you consider that the Hollywood area lost over 10,000 residents between 2000 and 2010. So even though there are fewer people living in the community, more of them are driving. It seems probable that this is because the low-income residents who were forced out by rising rents have been replaced by more affluent residents who are more likely to own cars. The Kilroy project will be continuing this trend, since the residential units are geared toward people who have money to spend.

For those of you who don’t live in the area, here are a few photos of the northbound traffic on Vine on a Wednesday evening around 7:00 pm. These were taken at the corner of Vine and De Longpre, right across from the project site.

Traffic on Vine, heading toward Sunset.

Traffic on Vine, heading toward Sunset.

Traffic on Vine, coming from Fountain.

Traffic on Vine, coming from Fountain.

Same perspective as previous shot.  Note that cars are not entering the intersection even though the light is green.

Same perspective as previous shot. Note that cars are not entering the intersection even though the light is green.

This project will definitely be putting more cars on the road. What really concerns me is that it’s just one of many projects being considered for the Hollywood area. My point is that the City of LA needs to do a cumulative traffic study to plan for all this growth. The City argues they don’t have the money, which is ridiculous. They don’t have a problem throwing away millions of dollars on legal fees to defend projects that never should have seen the light of day, but they won’t spend a relatively modest sum to plan for a sustainable future. If Garcetti wants to push for big growth in Hollywood, he needs to start by springing for a cumulative traffic study that will help to lay the groundwork.

Second, the residential component of the Kilroy project is definitely catering to the crowd that makes six figure salaries. Again, it’s not so much that I have a problem with this specific project, but the vast majority of the residential units that have been built in the area over the past ten years are geared towards the rich. You can’t move into places like the W, Blvd. 6200 or the Avenue unless you have money to burn. This push to make Hollywood a playground for the wealthy is driving rents up throughout the community. It’s not just the low-income working class families that are being forced out. The artists, musicians and writers who used to live in Hollywood are having to look for less expensive places. The desperate drive for gentrification is great for bringing in the trust fund kids who want to party, but it’s pushing out a lot of the people who really enriched the local culture.

Over all, Kilroy seems to be making an effort to respect the community. This project is planned more or less within the current zoning laws, though the residential tower does go a little high. They’re including a fair amount of open space. It makes sense that they’re catering to media/entertainment companies, and, according to the LA Times story, there is a demand for office space in Hollywood.

So my problem isn’t with this project itself, but the trend that it’s a part of. Hollywood is becoming more expensive and more congested. The mayor doesn’t care. He’s got a mansion in Hancock Park and a driver that takes him wherever he wants to go, both of which are paid for by the taxpayers. So naturally Garcetti wouldn’t be concerned about housing prices and traffic, since he doesn’t have to deal with those problems.

Unfortunately, the rest of us do.

If you want to take a look at the LA Times article on the Kilroy project, the link is below.

Kilroy Unveil Plans for Complex in Hollywood

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