The Hollywood Rip-Off

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The other day I picked up a copy of the LA Weekly and came across Besha Rodell’s review for Tao in Hollywood. Clueless loser that I am, I’d never heard of this popular mini-chain before, and had no idea it had been a huge success in New York and Las Vegas. Tao’s latest location is tucked into the just-opened Dream Hotel in Hollywood, and it seems to be doing big business. But Rodell wasn’t impressed. At all. You can read his review here.

Worse Than We Imagined from LA Weekly

Reading Rodell’s description of the decor’s garish excess and ridiculously inflated prices, I felt like his review could apply to a lot of what’s happening in Hollywood these days. The Dream Hotel and Tao just seem like the latest in City Hall’s efforts to wreck the community.

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Tao on Selma in Hollywood

Does that sound extreme? And does it sound strange to be railing against garish excess in Hollywood? Hasn’t that been Hollywood’s game all along? Certainly if you look at the movie industry’s output, from the lurid spectacles of the 20s to this summer’s CGI-fueled action flicks, you’ll find plenty of outrageous, vacuous entertainment. You could also point to the sumptuous nightclubs and decadent nightlife that flourished during the studio era, when gossip columns were filled with the shameless antics of movie stars.

But the studio era ended decades ago, and over the years the place called Hollywood has grown into something very different. For a long time now it’s been a low to middle-income community with a fairly dense mix of residential and commercial. The movie stars are long gone, but there are lots of hardworking people here, people who run small shops and family-owned restaurants. Would-be actors and actresses who knock themselves out waiting tables while trying to get auditions. Kids who walk to school on streets where they have to learn early to look out for themselves.

And these people are struggling harder than ever because the City seems to be doing everything it can to push them out of Hollywood. What these people need more than anything is housing they can afford, and instead the City keeps approving high-end mutli-family projects that most Hollywood residents could never hope to move into. Yes, some affordable units have been created in recent years, but the wave of evictions continues, and we’re still losing scores of rent-stabilized apartments.

And with all this going on, the City decides we need over a dozen new high-end hotels? With multiple bars? Rooftop decks? Live entertainment? In some cases right up against apartment buildings? Really?

The City has long said that one of the key components to its plan to revitalize Hollywood is to boost the night life, but how’s that working out? I like a drink as well as the next guy, but last time I counted there were 67 places that serve alcohol in Central Hollywood. It’s not hard to get a drink here. And still the City continues to approve new liquor permits, even though violent crime and property crimes have been rising steadily in the area since 2014. Are you wondering if there’s a connection? Actually there are years of research that show a strong connection between alcohol and crime. Check out this report from the Department of Justice if you’re skeptical.

Alcohol and Violent Crime

And then there’s the traffic. Every time the City approves one of these projects, planners insist it won’t have any significant impact on congestion because Hollywood is a transit hub. The hotel guests and the partiers won’t need to drive because they can ride the bus instead. Well, take a look at these photos I snapped in front of the Dream Hotel around seven o’clock on Saturday night.

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Cars lining up in front of the hotel.

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The line of cars continues west on Selma.

And now let’s take a look at traffic a half a block away on Cahuenga.

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A shot of traffic on Cahuenga, facing Hollywood.

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A shot of traffic on Cahuenga, facing Sunset.

Remember, this is not a weekday at rush hour. This is early evening on a Saturday. Somehow I don’t find the City’s claims about people taking transit to be completely credible.

It used to be the club scene in Hollywood was mostly concentrated on Cahuenga. But the City wants to change that. Selma used to be a fairly quiet street running through a largely residential neighborhood between Vine and Highland. There’s a senior center about a block and a half away from the Dream Hotel. And there’s an elementary school about two blocks away in the other direction. But the City doesn’t seem too concerned about the elderly or the children living in the neighborhood. Our elected officials are going to turn Selma into a party corridor. A few years back Mama Shelter opened up, now the Dream, and the City Planning Commission (CPC) recently approved the tommie, an eight-story hotel featuring 2 bars, a rooftop deck, and live entertainment. It didn’t bother the CPC at all that Selma Elementary is less than 500 feet away from this latest project.

And you haven’t even heard the best part. Just blocks away, a developer is planning to build the massive Crossroads Hollywood project, and they’re asking for a master alcohol permit to allow 22 establishments to serve alcohol. You read that right. Twenty two. And not only is Crossroads Hollywood in close proximity to Selma Elementary, it’s right across the street from Hollywood High School.

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The front of the Dream Hotel.

This is the City’s idea of revitalizing Hollywood. We need low-cost housing. They give us high-end hotels. We need relief from violent crime. They keep pouring on the alcohol. Meanwhile traffic is worse than ever, transit ridership continues to decline, and the number of homeless keeps growing.

City Hall keeps saying they’re trying to bring Hollywood back to life. Why does it feel like they’re trying to kill it?

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Party Hotel Will Be Elementary School’s New Neighbor

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It’s rough for elementary schools in urban Los Angeles. In addition to the usual challenges involved in providing kids with an education, they’ve also got to deal with gangs, vandalism, and a growing homeless population which includes a number of people with mental health and substance abuse issues. I used to work as a TA at a Hollywood elementary school. Sadly, during the time I worked there the security problems got so bad that we had to restrict parents’ access to the school.

You can tell by the high fence surrounding Selma Avenue Elementary that security is an issue there. When I walked by a few days ago there were a number of homeless people camped out near the school. There were signs posted which read “POSSESSION OF WEAPONS ON SCHOOL GROUNDS IS A CRIME”. Traffic is also increasing on this formerly quiet street. So it’s clear that the kids at Selma Elementary are already dealing with a number of challenges. I can’t understand why the Department of City Planning wants to make life even harder for them.

Toward the end of January I attended a City Planning Commission hearing where Commissioners adopted the Mitigated Negative Declaration (MND) for the tommie hotel at 6516 Selma, a short distance from Selma Elementary. The hotel will be built by developer Five Chairs, and operated by Two Roads Hospitality. The building will rise eight stories, with bar/lounges on the ground floor and rooftop deck, and it will offer live entertainment.

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Apartment building directly across from the project site.

Let me say right off that Two Roads is an international firm with an excellent reputation. They operate hotels in the US and overseas, the majority of which are very popular with travellers, receiving high ratings on Yelp. But the tommie hotel is a new concept for them, and very different from most of their other locations. Two Roads mostly runs resort getaways in scenic areas and classy hotels in big cities. They’re trying something different here, aiming at a younger crowd, making restaurants, bars and nightlife part of the appeal. I wanted to get a better idea of what to expect from tommie, so I went to the company’s web site to see if they had any other hotels that offered a similar experience.

I found the Phoenix in San Francisco. Like tommie, it’s geared toward a youthful crowd, and like tommie, food, drink, music and nightlife are a central part of the experience. I took a look at the comments on Yelp, and most of the guests really liked the place. Some had complaints, which I’ll get to in a minute. But everybody seemed to agree that the Phoenix was a party hotel. And everybody also seemed to agree that it often got really loud. Let me share a few of the comments with you….

My little one and I were kept awake. Whe. I called and checked the webpage, no one mentioned therw would be large hotel parties. Profanity, arguments and glass breaking occured right outside our door well past midnight.

The noise from the all night non stop party allowed us zero sleep!! [The guest goes with the night manager to talk to the rowdy neighbors.] Then a wasted (not booze or weed either) guy stumbles out of room 26 and says to me, “why did you book a room at
the Phoenix knowing it was a party hotel.”

A great hotel if you’re not at all interested in sleeping. Ever. The bar is ridiculously loud considering its size, not to mention that it’s brimming with attitude. I’m kit joking. This is the loudest hotel ever.

This hotel is only good if you are a stoner. Loud, druggie infused place. I have never seen worse and I should have read the other reviews. The guy that checked us in was stoned. NOT a family place.

There was literally a huge party of hundreds happening 20 yards from our door. The front desk seemed surprised that this was bothersome since the “loudspeaker and mics” were to be off by ten. Trust me, the party continued,

I had a terrible experience here. Apparently during the summer on Saturdays they host some kind of swap meet and show where they take over the courtyard and blast music at full volume all day. It was terrible.

The reason I was not happy with the place is because I was very tired when I arrived and needed to get some sleep. It turns out that it is a PARTY hotel. The entire courtyard is part of the bar at the hotel. It is not just a little bar, it is a big bar/club for all of the locals. If I would have known this I would have not stayed their. On the other hand, if you are looking for a place to get rowdy and party all night, this hotel is for you.

So Two Roads is trying out a new concept designed for young people who like to party. I don’t have a problem with that at all. It might be a great idea for a bustling commercial district. But in a neighborhood filled with dozens of apartment buildings? With low-income housing right next door? With dormitories for students nearby? With senior housing just over two blocks away? And with an elementary school less than 500 feet away? This is a really bad idea.

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Casa Verde in foreground, right next to the project site.

I’m sure some people will be saying, “What’s the problem? The kids are in school on weekdays and the hotel will probably host parties on weekend nights. What are you worried about?” First, the hotel will be serving alcohol throughout the day, seven days a week. I’m very concerned about people having a couple of martinis over a late lunch and then getting in their car and heading west on Selma around 3:00 pm. Second, while the hotel will most likely be scheduling any parties for the weekend, I don’t recall any conditions that would prohibit them from throwing a bash during the week. Third, I’ve got a news flash for you. Small children don’t magically vanish over the weekend. Even if they’re not in school, they’re still living in the neighborhood and they still have to deal with whatever’s going on around them, including raucous parties at chic hotels, along with whatever action spills over onto the street.

But let’s go back to the MND. For those who aren’t familiar with the California Environmental Quality Act (CEQA), let me give you a very quick, very rough overview. Generally speaking, there are three levels of environmental review. The MND falls in between the lowest, a Negative Declaration, and the highest, an Environmental Impact Report (EIR). By choosing to do an MND, the Department of City Planning (DCP) is basically saying, “Yes, there could be impacts to the community, but it’s okay, because the developer can mitigate those impacts so they won’t be a problem.” This might sound reasonable, but lately the DCP has made a habit of using MNDs to rush approval of projects that really require an EIR. An EIR takes time and costs money, and you have to get input from the community. An MND takes less time, costs less money, and when the DCP goes this route, community input becomes an annoying formality that they try to dispense with as quickly as possible. But the worst part is, the DCP doesn’t even seem to feel that MNDs need to be complete or accurate. Often they’re downright dishonest. You want an example? The MND for the tommie contains a section entitled Surrounding Land Uses on page II-5. While the authors list a number of buildings that are close by the project site, they somehow fail to mention that there’s an elementary school just down the street. In fact, they list a number of historic structures that are within a 3,000 foot radius, but they somehow neglect to say that Selma Elementary is less than 500 feet away.

How could this be? Was it an oversight? Maybe the folks that prepared the MND, EcoTierra Consulting, are just so inept that they never noticed the elementary school. But what about the people at the DCP? Aren’t they supposed to review environmental documents to make sure they’re accurate? Yeah, they are. And they wouldn’t even have to leave their Downtown offices to check this out. All they’d have to do is get on ZIMAS, a web site maintained by the City to provide zoning and planning info, to find out what’s in the surrounding area. Here’s a screen shot to give you an idea.

zimas-selma-hotel-lg-w-project-site-resized

 

The red box is the project site, and the area highlighted in green is Selma Elementary. But how would the people at the DCP know it’s a school? It’s marked as a public facility, but that’s pretty general. Could be almost anything. For future reference, I’d like to point out to DCP staff that all they have do is click on the tab titled Planning and Zoning to see that ZIMAS clearly indicates that the site is within 500 feet of a school. In fact, in addition to Selma Elementary, the site is also home to Larchmont Charter School.

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So how about the folks on the City Planning Commission? If the MND didn’t mention the school, how could they have known about it? Well, I mentioned it, both in written comments submitted to the DCP and in my verbal comments on the day of the hearing. Did that get a reaction? Nope. While the Commissioners spent plenty of time haggling over conditions of use and mitigation measures, they didn’t refer to the school once during their deliberations. They didn’t express surprise that the MND fails to state that a school is located nearby. They didn’t even ask how far away the school is.

The Commissioners asked how Councilmember Mitch O’Farrell felt about the project, and learned that he doesn’t support or oppose it. That’s understandable. O’Farrell’s up for re-election, and he knows a lot of people are really ticked off about the fact that he’s backed some lousy projects before. On the other hand, he can’t really oppose it either, because he’s received a few thousand bucks from people involved with the project. According to the Los Angeles Ethics Commission web site, Richard Heyman of Five Chairs gave $1,400 to O’Farrell’s legal defense fund on April 4, 2016. Andrew Shayne of Hollywood International Regional Center, Five Chairs’ parent company, also gave $1,400 to O’Farrell’s legal defense fund on April 26, 2016. And Jeffrey Reinstein of Geolo Capital, which is a co-developer of this project, gave $700 to O’Farrell’s re-election campaign on March 21, 2016. So this must be a tough one for Mitch. If you ask me, he should have come out against this project a long time ago, simply based on the fact that it’s less than 500 feet from an elementary school. But maybe like the consultant who prepared the MND and the folks who reviewed it at the DCP, O’Farrell isn’t aware that the school is there. Wouldn’t surprise me. Maybe that pile of cash from the developers is blocking his view.

When I was at the hearing, I was surprised how few people showed up to speak against the project. Nobody from Casa Verde, the apartment building right next to the site that offers affordable housing. Nobody from the other apartment buildings close by. And nobody from the Los Angeles Unified School District?! That was really weird.

Then I started wondering. Did they even know about the hearing?

I called LAUSD and left a message, even though I wasn’t sure I had the right person. Then I called Larchmont Charter School, which operates a school on the Selma Elementary campus. They hadn’t heard a thing about the hotel. Next I called Hollywood Community Housing Corporation, the affordable housing developer that owns Casa Verde. The woman I spoke to said she had only just heard about the hotel.

Then I heard back from LAUSD, and after talking with them, they offered this statement.

“The Office of Environmental Health & Safety does not have record of receiving notice regarding this project at the newly proposed location.

L.A. Unified will be preparing and submitting a comment letter to the City of Los Angeles that will express our concerns with regard to this proposed project.

Specifically, L.A. Unified will be looking at potential air quality, noise, and traffic/pedestrian safety issues, as well as land use compatibility issues associated with alcohol service in close proximity to Selma Avenue Elementary School.”

I want to be clear here. The DCP is not required to send notices to stakeholders about proposed projects. The California Environmental Quality Act offers three options for informing people, and the lead agency can satisfy the requirement just by putting a notice in the newspaper, which is probably what the DCP did. But I have to say that in a case like this, where there are a number of sensitive uses nearby, one of them being an elementary school, the DCP had a moral obligation to get the word out to the community. They should have made every effort to insure that all stakeholders were involved in the environmental review process, especially the parents and staff at Selma Elementary and Larchmont Charter.

How is it possible that this MND was prepared without making sure that LAUSD had reviewed it and had the opportunity to comment? How is it possible that not one of the Commissioners expressed surprise that an LAUSD representative was not present at the CPC hearing? How is it possible that no one representing CD 13 stepped in to point out that the project site was a few hundred feet away from a school?

How come no one was looking out for these kids?

The California Environmental Quality Act says that….

“An EIR must be prepared when there is substantial evidence in the record that supports a fair argument that significant effects may occur.”

CEQA Flow Chart

There’s no question that a hotel offering bar/lounges on the ground floor and rooftop, which also offers live entertainment, and which is intended to attract both paying guests and local club-goers, is going to have substantial effects on the community. Clearly this project requires a full EIR.

So what are the next steps? Three things need to happen here….

1.
At its next hearing, the CPC needs to rescind their adoption of the MND.

2.
After rescinding the MND, all of the Commissioners should resign immediately. Their failure to show the slightest interest in the health and safety of LAUSD students is inexcusable.

3.
The DCP needs to start the process all over again with full EIR.

If you agree with me that this whole process has been unfair and dishonest, I’d like to suggest that you communicate with the following people….

Contact May Sirinopwongsagon, the DCP staff contact for this project, and tell her you can’t believe the MND doesn’t list the school among the surrounding uses.
May Sirinopwongsagon, Department of City Planning
may.sirinopwongsagon@lacity.org

Contact Councilmember Mitch O’Farrell and ask him why his office didn’t object from the start to building a project like this less than 500 feet from an elementary school.
Councilmember Mitch O’Farrell, Council District 13
councilmember.ofarrell@lacity.org

Contact Mayor Eric Garcetti and tell him he needs to demand resignations from all the members of the City Planning Commission.
Mayor Eric Garcetti
mayor.garcetti@lacity.org

It would be a good idea to include the following information in the subject line.

tommie hotel, CPC-2016-270-VZC-HDCUB-SPR, ENV-2016-4313-MND

I urge you to speak up for these kids, because they need to have someone looking out for them. It doesn’t seem like anybody at City Hall gives a damn.

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