Pop culture wasn’t meant to last. As the twentieth century kicked into high gear, products made for mass consumption were pumped out as fast as possible, generally with the idea that whatever the masses were dying to have one day would be tossed away the very next day. Permanence was considered passé. Forget about making things that would last forever. The idea was to make stuff that would last long enough to make a profit, and then jump on whatever trend came next. Studios threw out prints of old movies to free up storage space. Comic publishers tossed original art when their filing cabinets got too full. And developers bulldozed old buildings when they were past their prime.
But of course, people started falling in love with this stuff. In some cases it was just a sentimental attachment we felt for things we grew up with. In other cases we’d realize that this object we’d taken for granted was actually the product of careful, thoughtful design. And occasionally we’d come across something really beautiful. Some of this stuff was just too cool to throw away.
You can find a staggering display of artifacts from our pop culture past at Valley Relics Museum. Curator Tommy Gelinas has been scouring the San Fernando Valley for twenty years looking for items that have something to say about the area’s history. The museum was set up as a non-profit in 2012, and in 2013 they opened their doors to the public.
Valley Relics is located in a business park in Chatsworth. It’s a small space, but it’s jam packed with objects ranging from the mundane to the bizarre. It’s kind of like if the Valley had an attic where people would put stuff they couldn’t use any more but couldn’t bear to part with. There are custom cars, video games, movie posters and plenty of neon.
But even though a lot of what they have on display belongs to the world of pop culture, Valley Relics has a broader mission. Here’s what they say on their web site.
Our endeavor is to collect, preserve, interpret, and present the history of The San Fernando Valley and surrounding areas in order to share with residents and visitors alike the stories of those who shaped the region and its role in the nation’s development.
So they’re not just trying to build a funhouse for nostalgia freaks. They’re really trying to tell the story of the Valley, and it’s high time somebody did. The massive plain that spreads toward the north from the foot of the Santa Monica Mountains generally gets short shrift when people talk about LA history, but you can’t really talk about the film or aerospace industries without talking about the Valley.
Of course cars played a huge part in the growth of the Valley. There were a couple of custom cars on display that caught my attention. One is the gaudy convertible driven by the owner of Nudie’s, the tailor that created one-of-a-kind outfits for country western luminaries.
The other is a humble VW decorated with a dizzying collage of images by artist Kent Bash. According to the text panel, the inside is supposed to be pretty cool, too, but it was hard to get a good look.
Music is a big part of the Valley’s history. It warmed my heart too see the sign from the Palomino glowing softly at the back of the building.
The club itself has been gone for years, but in its heyday it hosted many of the greatest stars of country music. Johnny Cash, Patsy Cline, Willie Nelson and many others played there. I only went a few times, but I will always remember catching the Collins Kids at the Palomino. It was one of the best shows I’ve seen in my life.
Valley Relics is a young museum, and they have a lot of work to do. Right now it seems like the idea is to just display as much stuff as possible. The collection could be better organized, and it would help if there were more text to give visitors some background. Their biggest problem is lack of space. The day I was there I spoke to a guy who said they had tons of objects stored in a warehouse, and that they’re looking for a larger building. I hope they find some place a little closer to the center of the Valley. I’m sure plenty of people would dig the collection, but the location makes it kind of a long trip for most Angelenos.
Still, it’s definitely worth the trouble. Right now their hours are limited, only 10 am to 3 pm on Saturdays, but admission is free. If you do make the trip out there, and if you’re as impressed as I was, I’d urge you to put some money in the box for donations. Gelinas and company have gathered some amazing artifacts, and they’re telling a story that even people who live in this city don’t know much about. Right now they’re trying to take it to the next level. Let’s hope they can pull it off.
Here’s the link to the web site. You should check this place out.