
Advertising is invading our landscape in ever more intrusive ways these days, with digital signs, kiosks and billboards becoming increasingly present in our cities. What’s even more disturbing, advertising is also invading our privacy as technology makes it easier than ever to collect our personal information. It’s bad enough that advertisers are gathering information on millions of adults every day, but it’s even more disturbing when they’re gathering personal data from minors who often don’t even know that their info is being collected.
But the City of LA may be moving forward on an agreement that could put 300 to 500 digital kiosks on our streets, giving advertisers more opportunities to scoop up personal info. The LA City Council voted in 2023 to release a request for proposals (RFP) for interactive kiosks. While the RFP hasn’t been released yet, Councilmembers Tim McOsker and Curren Price have submitted a motion to push the process forward. In the meantime, a company called IKE Smart City and/or its parent company Orange Barrel Media have been busy securing letters of support from local chambers of commerce. They’re hoping to get a contract that would allow them to install their interactive digital kiosks in our communities.
So why should we be worried about the kiosks collecting our personal info? Because, in its privacy policy, IKE acknowledges that they collect and share all kinds of data about people who interact with the kiosks, starting with identifiers like your IP address, device name, phone number, and email address. They also collect and share geolocation and biometric data. IKE’s privacy policy is a classic example of how tech companies try to make you believe that they care about protecting your info. They start off saying that they respect your privacy and are committed to protecting your data. They also tell you that the kiosks don’t store any of the info you give them. But then they acknowledge that your data is being shared with their third-party partners, and that they have no control over the way those partners use the data. They also say that your data can be disclosed to their parent company, subsidiaries, affiliates, and any company that acquires their assets.
If you have kids, think about what this means. Say your teenage daughter is out with some friends, and they decide it would be fun to use the IKE kiosk’s photo booth option. Are they going to take the time to read through IKE’s terms and conditions before they start? Not likely. This means that while they’re having fun getting their picture taken with their friends, they could be giving away all sorts of personal info, including their device name, phone number, email address, location info and biometric data. And IKE acknowledges that, not only do they have no control over how their partners use the data, but they also have the option to share it with their subsidiaries and affiliates.
It gets worse. As part of the process for approving the Sidewalk & Transit Amenities Program (STAP) in 2022, the City Council also approved an ordinance that removed restrictions on any outdoor advertising structures in the public right-of-way that were part of a program approved by the Board of Public Works (BPW). Basically what this does is open up our sidewalks to a flood of new digital ad structures. You may have already seen the STAP bus shelters with digital ads. Digital kiosks are probably the next phase. (IKE’s kiosks appear to be about eight feet tall.) Because there are now no meaningful restrictions on these structures in the public right-of-way, we can expect these things to keep coming. If the BPW gives the green light, it’s a done deal. And don’t expect the BPW to be too particular. If it means revenue for the city, it’s unlikely the members of the board will raise any objections.
If you want to let your city council rep know how you feel about this, you can send them an e-mail or give them a call. If you don’t know who your council rep is, use this link to find out.
If you send an e-mail, you should include the following council file info in your subject line.
Council File: 22-1154-S1, Interactive Kiosks/Installation and Maintenance
It’s bad enough that we’re constantly being bombarded with ads on our personal devices. Now the City of LA wants to put digital advertising on our streets. And if IKE gets the contract, it appears that minors will be at additional risk of having their data collected and shared.








